Family Buying Decision Making For Children Essay - 2668 Words

Introduction 1. Previous Studies related to subject 1.1 Family Buying Decision-Making Family buying decision-making is never been an easy one, as all family Members Family involved in that decision, there are buying preference and old consuming habits, All that can affect the way of taking the decision, the type of consuming products in other words who will use it more it is belong to all like in TV or some educational device as helping learning English letters for children. The decision processes in all references gather in the following steps â€Å"Problem recognition, Information search, Evaluation of alternatives, Buying decision and post buying â€Å" . According to (Tai Ming Wut and Ting Jui Chou,2012) the buying decision is a wife and husband decision especially the big buy that all family can get benefit from like vacation , Furniture , with devices like refrigerator , Stove ,Cooling system, it means clarified the derision itself by the type of Goods or services by asking some q uestions : who will use it , where you will put it , how much the price for it , and if there is maintenance for it or not ? . In the same study, they mentioned the social learning theory which said : â€Å"in the social process consumers learn to be a consumer the more the community learn from each other the more will know how to consume goods and services .(Tai Ming Wut and Ting Jui Chou,2012,pp:) as this a nature in human being to learn fromShow MoreRelatedThe Decision Making Process Of Consumers Essay1679 Words   |  7 Pagesthe purchase decision maker. 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